Bayut + Property Finder Leads, Automatically in Your CRM.

Buyers often contact several agencies while actively searching. If your Bayut leads land in an email inbox and a manager forwards them to an agent who's currently on a viewing — your buyer is already calling your competitor. We break down why brokerages lose portal leads into four measurable failure points.

WIYO closes that gap. When a portal sends a lead, it lands in your pipeline, goes to the agent your rules pick, and is flagged if nobody touches it within 15 minutes.

Some setups route portal leads through middleware or email. That adds delay, another subscription, and another thing to break. WIYO receives portal leads directly on a webhook, with no middleware.

Most agencies are connected within an hour. We walk you through each portal — and our team handles the trickier webhook auth on Bayut and PF if you'd prefer. Publishing runs the other way, and what actually differs between the portals when you publish is covered separately.

Without deduplication, the same buyer who submits inquiries on Bayut, PF, and Dubizzle for the same property ends up as three separate leads — assigned to three agents, all calling them. That's a terrible buyer experience and a fight in your team. WIYO flags a repeat enquiry from the same phone number (or email, when there is no phone) within 30 days, across sources.

Firms that attempted contact within an hour of an online enquiry were nearly seven times as likely to qualify the lead as those that waited a further hour, and more than sixty times as likely as those that waited 24 hours or longer (Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review, March 2011). WIYO's 15-Minute Rule is tighter than the research requires. It is an operating standard rather than a research finding, and it exists because Dubai buyers routinely contact several agencies in a single browsing session.