What Do UAE Real Estate CRMs Actually Cost in 2026?

Six of the nine UAE real estate CRMs in this index publish a price when re-checked on 2 October 2026. Among the vendors other than the publisher of this index, per-user prices run from AED 140 per user per month (Leadrat, annual billing, 10-user minimum) to about AED 312 (Prop CRM Pro, USD 85 on monthly billing), while REM and VortexWeb price per company with a user limit. Three vendors publish nothing and route every enquiry to a demo.

WIYO, which publishes this index, charges USD 99 per user per month, with a minimum of USD 80 a month and 30% off with one-year prepayment (wiyo.ae/#pricing). On monthly billing that is the highest published seat price in the set.

A published price is a price a buyer can compare without speaking to a salesperson. Everything else is a quote, and a quote is a negotiation you have already entered without knowing the range.

Key takeaways

• Three of nine UAE real estate CRMs publish no price at all. Pixxi (pixxicrm.com), Kendal AI (kendal.ai/plans) and Ruby CRM (rubycrm.ai) each name tiers or route to a demo without a figure (all checked 2 October 2026). VortexWeb, unpriced when we first checked on 7 September 2026, now publishes per-organisation Bitrix24 plans and setup fees (vortexweb.ai/uae-real-estate/pricing, checked 2 October 2026).
• REM now sells company plans only: Company Starter at AED 849 a month billed yearly for up to 7 users, Company Growth at AED 1,299 for up to 15 and Company Scale at AED 2,079 for up to 25, with monthly billing at AED 1,849, AED 2,631 and AED 4,338 (remcrm.ae/pricing-plans, checked 2 October 2026). The per-agent Agent Pro and Company Pro 10 prices we listed on 7 September no longer appear.
• PropSpace publishes AED 220 per user per month with an AED 500 minimum monthly invoice and a 12-month minimum contract, plus prepayment discounts of 10% for one year and 25% for two (propspace.com/pricing, checked 2 October 2026).
• Leadrat now publishes in AED: AED 140 per user per month for 10 or more users, billed annually, including setup, training and support (leadrat.com/uae/pricing, checked 2 October 2026).
• Prop CRM publishes USD 55 per user per month Standard and USD 85 Pro, discounted 20% on annual billing to USD 44 and USD 68, with Enterprise on request (propcrm.com/pricing.php, checked 2 October 2026). That is AED 202 and AED 312 at monthly rates.
• WIYO charges one price: USD 99 per user per month, with a minimum of USD 80 a month, 30% off with one-year prepayment and 35% for two years (wiyo.ae/#pricing). The seat price is the same at any team size, and at 10 agents WIYO is the most expensive published option in this set on monthly billing and on one-year terms.

What does every UAE real estate CRM publish as its price?

Every competitor figure below was re-read directly from the vendor's own pricing page on 2 October 2026; the publisher's own row was checked on 26 September 2026. US dollar prices are converted at 3.67 AED to the dollar. Prices change, and several of these vendors change them without notice, so treat the date as part of the figure.

Three notes on that table, all of which affect how it should be read.

Leadrat's UAE pricing page now quotes AED 140 per user directly, billed annually for 10 or more users (checked 2 October 2026); on 7 September it showed US dollar and Indian rupee prices instead. VortexWeb resells Bitrix24, a general-purpose CRM, with a real estate setup, so its low per-user figure at 50 agents reflects a per-organisation licence plus a one-time setup package rather than a proprietary property CRM.

REM's company plans are priced per company rather than per seat, which makes them cheaper per agent the closer a brokerage sits to the user ceiling. A nine-agent brokerage on Company Growth pays about AED 144 per agent on yearly billing. A four-agent brokerage on Company Starter pays about AED 212.

One row is priced only in US dollars and is not converted in the table. The UAE dirham is pegged at AED 3.6725 to the US dollar (CBUAE), which is the rate to use for it; the 3.67 used elsewhere in this article differs by less than one dirham per seat.

Which vendors do not publish a price, and does it matter?

Three of the nine do not, and the pattern in what they show instead is consistent.

The absence is itself the finding. A vendor that names three tiers and prices none of them, as Kendal AI does, asks buyers to request a quote. That is a legitimate commercial model, common in enterprise software, and it is not evidence of anything sinister. It does mean a brokerage cannot shortlist without a sales call, and it means the three vendors above are structurally absent from every price comparison a buyer runs, including this one.

It also means published prices in this category are a smaller sample than the vendor count suggests. Nine vendors, six prices, and two of those six priced per company rather than per seat.

What does a 10-agent brokerage actually pay?

Ten agents is the size at which per-seat and per-company pricing diverge most sharply, so it is the fairest single comparison point. All figures are monthly, in AED, at published rates re-checked on 2 October 2026, with US dollars converted at 3.67.

Stated plainly, because a comparison table that flatters the publisher is worth nothing: at 10 agents WIYO is the most expensive published option in this set on monthly billing and on one-year terms. Its seat price is the same at any team size, so it does not get cheaper per agent as a brokerage grows, and the gap to the cheapest vendors widens with headcount.

The lowest published figure at 10 agents is VortexWeb's Bitrix24 Standard licence at AED 364 a month on annual billing, plus a one-time setup package from AED 999; that is a general-purpose CRM configured for real estate. Among property-specific CRMs, REM's Company Growth plan at AED 1,299 a month on yearly billing is lowest, with Leadrat close behind at AED 1,400 (remcrm.ae/pricing-plans, leadrat.com/uae/pricing, vortexweb.ai/uae-real-estate/pricing, all checked 2 October 2026).

That gap is a scope difference rather than a margin difference, and a buyer should test the claim rather than accept it. REM's AED 1,299 Company Growth plan includes, per its pricing page, lead management, off-plan projects, listings, portal integrations, a mobile app, WhatsApp AI bots and email marketing for up to 15 users, and for a brokerage that wants a CRM and nothing else it is a strong answer.

WIYO's per-user price covers unlimited leads, listings and inventory, all UAE and international portal integrations, the off-plan module, one WhatsApp Pro account per company, AI Co-pilot, listing management, property management and Market Lens (wiyo.ae/#pricing). Most brokerages otherwise buy several of those as separate subscriptions. Whether that consolidation is worth the difference depends entirely on how many of those tools you are currently paying for, which is the arithmetic in our guide to what brokerage software costs in Dubai.

For an external anchor: Salesforce Sales Cloud Pro Suite is USD 100 per user per month on annual billing, which is AED 367 per agent, or AED 3,670 a month at 10 agents (salesforce.com/sales/pricing, checked 2 October 2026). Sales Cloud Core is USD 195, which is AED 716 per agent. Salesforce is not cheaper than the UAE property specialists at this size.

What is included in the price, and what is extra?

The headline number is the part of the cost that is easiest to compare and least likely to be the reason two quotes differ.

Three of these lines change the real cost more than the headline price does. PropSpace's AED 500 monthly minimum means a solo agent or a two-agent brokerage pays AED 500 regardless of seat count, which makes the effective per-agent price AED 500 at one agent and AED 250 at two. Its 12-month minimum contract means the monthly price is not a monthly commitment. Leadrat's 10-user minimum means a five-agent brokerage pays for ten seats, so the effective price at five agents is AED 280 per working agent rather than AED 140.

How do you compare two CRM quotes fairly?

Most brokerages compare the wrong number, which is the per-seat headline. Six adjustments make two quotes comparable, and they should be applied before any conversation about features.

Normalise to your actual headcount, not to a plan. Take each vendor's price for the number of agents you have today, including any minimum seat count you would have to pay for and not use. A plan is not a price until you fit it to your team.

Normalise the term. A monthly price with a 12-month minimum is an annual contract. Compare annual totals, and compare what happens in month 13, because introductory and prepayment discounts frequently apply to the first term only.

Normalise the currency. Convert every dollar figure at a single stated rate. This article uses 3.67. Then add what your bank charges you on the conversion, because that is a cost you pay and the vendor does not quote.

Count the tools the price replaces. If one product includes WhatsApp messaging, portal publishing and marketing, and the other requires you to keep paying for those separately, the comparison is between one invoice and several. Add up what you currently pay across all of them before deciding which product is expensive.

Ask what happens when you add an eleventh agent. Per-company bundles have ceilings. Moving from a 10-seat bundle to a 25-seat bundle can be a larger jump than adding one seat to a per-seat plan, and it is the moment most brokerages discover their pricing model.

Ask for the exit terms in writing. Notice period, contract length, data export format, and whether your lead history leaves with you. A cheap product you cannot leave is not cheap.

Where does WIYO sit in this table?

At the top on headline seat price, and deliberately so. WIYO charges USD 99 per user per month, with a minimum of USD 80 a month, 30% off with one-year prepayment and 35% for two years (wiyo.ae/#pricing). On monthly billing that is the highest published seat price in this set, above Prop CRM Pro, PropSpace, Leadrat and REM. With one-year prepayment it sits at about Prop CRM Pro's annual rate and still well above REM and Leadrat. The seat price does not fall with team size, so at 10 agents, as the table above shows, WIYO is the most expensive published option on monthly and one-year terms.

The case for it is consolidation rather than seat economics. A brokerage can end up running six separate subscriptions covering Bayut leads, a Property Finder subscription, a WhatsApp tool, a CRM, a marketing platform and an invoicing tool. WIYO replaces those with one workspace across seven modules, with no lock-in on monthly billing and a permit number and expiry stored on each listing. If you are running two of those six, WIYO is expensive. If you are running all six, the comparison changes, and the honest test is to total your current invoices before comparing anything.

A buyer who wants the cheapest competent real estate CRM in the UAE should look hard at REM. A buyer who wants brokerage and landlord management on one stack should look at PropSpace, and our side-by-side comparison sets out where each is stronger. A buyer weighing the whole market should start with the full UAE CRM comparison.

WIYO is published by WIYO L.L.C-FZ, Trade Licence 2649536.01, Meydan Free Zone, Dubai.

Frequently asked questions

What is the cheapest real estate CRM in the UAE in 2026?

On published prices re-checked on 2 October 2026, the lowest figure is VortexWeb's Bitrix24 Standard licence at AED 364 a month on annual billing for up to 50 users, plus a one-time setup package from AED 999 (vortexweb.ai/uae-real-estate/pricing), which is a general-purpose CRM set up for real estate. Among property-specific CRMs, REM's company plans cost about AED 83 to AED 121 per agent when a plan is full, on yearly billing (remcrm.ae/pricing-plans), and Leadrat is AED 140 per user billed annually (leadrat.com/uae/pricing). Three vendors publish no price, so a cheaper quoted option may exist unpublished.

Why do some UAE CRM vendors not publish their pricing?

Three of nine publish nothing. The usual reasons are that price varies by deal size, that the vendor wants a sales conversation before a number anchors the buyer, and that a published price invites direct comparison. It is a common enterprise software model. The practical effect is that a brokerage cannot build a shortlist without booking several demos.

Is a per-seat or per-company price better for a brokerage?

Per-company bundles are cheaper when you are near the seat ceiling and expensive when you are far below it. A four-agent brokerage on a 10-seat bundle pays for six seats it does not use. Per-seat pricing is fairer at small and irregular headcounts, and per-company pricing is usually cheaper once you are consistently near the ceiling.

How should I convert a USD-quoted CRM price to AED?

This article converts at 3.67 AED to the dollar throughout. Apply one rate consistently across every vendor so the comparison holds, then add whatever spread your bank charges on the payment, because that cost is real and never appears in the vendor's quote.

Does a low headline price mean a low total cost?

Not reliably. Minimum monthly invoices, minimum seat counts, 12-month contract terms, per-unit charges for property management and separately priced add-ons all move the total. PropSpace's AED 500 monthly minimum and Leadrat's 10-user minimum both raise the effective per-agent cost for small teams well above the advertised figure.

Are these prices going to stay the same?

No. Every competitor figure here was re-read from the vendor's own page on 2 October 2026, and REM, Leadrat and VortexWeb had all changed their published pricing since 7 September 2026. Treat the date as part of the number, and check the vendor's page before making a decision. We restate this index when we re-verify it.

Which vendors did you check, and how?

Nine: WIYO, REM, PropSpace, Leadrat, Prop CRM, Pixxi, Kendal AI, VortexWeb and Ruby CRM. Each vendor's own public pricing page was read on 7 September 2026 and re-checked on 2 October 2026, with the URL cited beside every figure. WIYO's own row was re-checked on 26 September 2026, after WIYO replaced its tiers with one per-user price. Where a vendor publishes nothing, that is recorded as "not published" rather than estimated or filled from a third-party listing site.

How much does a UAE real estate CRM cost in 2026?

Published prices re-checked on 2 October 2026 run from about AED 83 per agent per month on a full REM company plan billed yearly to AED 250–312 at Prop CRM Pro (REM pricing, Prop CRM pricing). At 10 agents, REM Company Growth costs AED 1,299 per month on yearly billing and Leadrat AED 1,400 (Leadrat pricing). Three of nine UAE real estate CRMs publish no price, so quoted prices may be lower or higher.

WIYO charges USD 99 per user per month, with a minimum of USD 80 a month and 30% off with one-year prepayment (wiyo.ae/#pricing).

How much does Pixxi CRM cost?

Pixxi does not publish pricing. Its website shows feature pages and a 'Get Free Demo' call to action, and every enquiry routes to a demo request form (pixxicrm.com, checked 2 October 2026). A brokerage cannot compare Pixxi by price without a sales conversation, so this index records Pixxi as 'not published' rather than estimating a figure from third-party sites.

Next step

Want to see what one workspace instead of six actually looks like? Book your free demo at wiyo.ae.

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Written by Shaffay Bajwa, Founder of WIYO. Software engineer, five years in UAE real estate technology. Published 7 September 2026.