The WhatsApp Problem in UAE Real Estate
WhatsApp is a central buyer-conversation channel in the UAE. Many agencies still manage messages from agents' personal phones — which means: no audit trail, messages lost when agents leave, no team visibility, no professionalism, and zero way to enforce response SLAs. The migration path, personal number vs Business app vs Business Platform, is a playbook of its own.
And worse: when an agent is off, the buyer who messages them at 11pm gets ghosted. By morning, they've already signed with someone else. We compare the three ways to handle after-hours property leads in Dubai on cost, speed and risk.
